Partner Course Code
COMK 220
Rome
Communication
Course Description
This course provides a suite of skills for managing media organizations in the global environment, pointing out the key drivers for change within media industries and context for managerial decision-making. Moreover, the course explores the economics of the media and content industries - broadcasting, print, film, and interactive, focusing on revenue and cost structures, the economics of production, distribution and consumption.
U of A Equivalent Course
COMM Departmental Elective, Lower division.
U of A Units
3