Course Description
A critical examination of advertising and advertisements focusing on the role advertising plays in consumer culture. Advertisements from a diverse range of media are studied in order to analyse how advertisements construct and disseminate meaning. The course investigates how advertising engages with the logic of wider cultural and global transformations with consideration given to both consumer and industry perspectives.
Course Subject
Communication
Exchange Location
Auckland
Partner Course Code
COMMS 104
Term
Spring
U of A Equivalent Course
COMM Department Elective, Lower division.
U of A Units
3.75