Advertising and Integrated Marketing Communications

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation's products and services. Prerequisites: Nil. Co-requisites: Nil. Incompatible: 2089MKT Marketing Communications OR Advertising & Creative Strategies/2029MKT Advertising & Creative Strategies.