Have you ever wondered why we recycle paper and plastic? Give up our seats on trains? Slather on sunscreen? Welcome to a peek being the scenes of strategic communication management!
Effective organizations adopt a strategic approach to communication management. Mastering the basic concepts of strategic communication, especially in the context of rapidly evolving social media, is a mission critical ability for communication management professionals. NM3232 meets that need perfectly by engaging students extensively with the tenets and theories of strategic communication management using cases drawn from the public, profit and non-profit sectors. Case studies combined with industry insights through engaging guest speakers will equip students with a deep understanding of key concepts and give them opportunities to critique application of strategic communication in real-life settings.