UA Lima

In today's world, images have become the most effective means of communication; therefore, learning photographic language is a need rather than a simple technical tool. The General Photography Workshop course is one that allows students to learn how to use a camera as the photographer's tool in a theoretical, practical and progressive manner. It will also teach students how the photographic language is applied in its different genres. This course is divided into both theoretical and practical hours of practice. For the theoretical part, students learn the development of photography through history, and the analysis of produced images. For the practical part, students handle the photographic camera with precision and create images that communicate messages. Upon completion of the course, students will be able to perform as photographers skilled with creativity, ethics and efficiency.

In the modern world, images have become the most effective medium of communication. Therefore, this course has been designed to introduce students to photojournalism through a hands-on approach. This course will give students a general idea of the work that goes into being a photojournalist and of the options he or she might have on the job market. At the end of the course, students will be able to work as an independent photojournalist, or with different written medias such as magazines, newspapers, or with news agencies.

Advertising Strategies II is a program-specific course, of a theoretical-practical nature, which proposes a sharp reflection on the role of the Strategy in an environment as challenging as the current one. The brands are going through a turbulent time: The hypercompetence, the fragmentation of the media, the short life of differential advantages, the increasing indifference from the public, among other great challenges, make the vision of the planner uniquely important to help brands achieve sustained success over time. Therefore, the course builds on Strategies I, providing new tools and challenging students to solve many practical cases that will refine their abilities to create powerful brands that connect with people and bring disruption to the market.

The Branding course develops the tools required in each stage of the strategic creation of a brand, from its analysis, development and communication within a highly competitive market. Therefore, branding implies the strategic management of a brand, considering its different life stages, the market, consumers, environment and trends around it. Thus, this course will help to design strategies for product and/or service brands that respond to the organizational necessities. Even nowadays, a lot of people think that creating a brand implies only developing an identity for an organization, made up by a name, logotype and style. However, a brand means much more and comprises several aspects from concrete to emotional that allow creating relationship or link between the consumer and the product or service.

The Consumer Behavior course is a specialty subject of a theoretical and practical nature. The present course develops the general competence of innovative thinking in level 2, since it develops proposals creative in response to the needs or opportunities observed in their environment. It also develops the specific competence of market analysis in level 2, by performing an analysis of the opportunities that the environment offers, to elaborate a diagnosis, to raise objectives and strategies of marketing that develop value to the brand, products or services offered by the company.

The quick growth and development of the event industry produces a great contribution to the hospitality world. This is why the course is focused on allowing students to master different communication, marketing and sales tools to create and develop events successfully. Formulate tourism development plans based in information and industry data.

The International Marketing course seeks to solve a problem related to the international marketing and provides a good solution and application of the main strategies and tactics of marketing at a global level. It also develops specific planning competence by conducting an analysis of the critical factors that help these companies to select international markets with the slogan of being highly profitable.

The Marketing Special Topics course develops the general competence of Innovative Thinking and specific of Strategic Thinking, since, it solves specific problems of the marketing area based on a good solution and application of the main strategies and tactics of marketing.

The Interactive Television Workshop course seeks to develop the student’s ability to make a multiplatform audiovisual communication project. In order to do so, students will analyze the evolution of television from its beginnings to the present to understand how it has changed with the convergence of media. Similarly, students will analyze what transmedia narrative are and how social media platforms are integrated into them.