Information Science & eSociety - Dual Degree

This innovative program allows students to earn two fully accredited degrees: a Bachelor of Arts in Information Science & eSociety from the University of Arizona and a Bachelor of Science in Business Administration from AUPP. In this program, students dissect social network theories, learn to think critically about information technologies, and endeavor to understand the behaviors and biases that underlie digitally mediated communication.

Learning Outcomes
 

• Apply new media theories to digital marketing, content creation, and market research
• Use Information and Communication Technologies to explain theories of human behavior and bias in digital communication.
• Analyze ethical and policy issues in technology and develop practical solutions.
• Develop skills to communicate and work effectively across cultures and with diverse groups.